The companion app for a fast-growing e-bike company
TENWAYS makes lightweight, accessible electric bikes for everyday life. As the ecosystem grew, the product needed a digital experience to match.
12 wks
Concept to delivery
IoT
Connected hardware companion
- Role
- App Design & Business Strategy
- Timeline
- 12 weeks
- Scope
- App design, Business strategy
The challenge
Connected products live or die by their companion experience.
A connected bike is only as good as the app that explains it. Add too little and the app is a novelty people open twice. Add too much and it becomes a dashboard nobody asked for, sitting between the rider and a bicycle.
What I did
A streamlined mobile experience built around ownership, visibility, and ease of use.
The app was designed around what an owner actually needs to see and do, rather than around everything the hardware could report. Useful without becoming overwhelming was the entire brief.