Zero to 3.5 million online impressions in twelve months
A complete website and online branding overhaul, plus the SEO, paid and PR programme that took the company from no online presence to real reach.
- Role
- Creative Director
- Timeline
- 2 years 2 months
- Scope
- Brand, Web, SEO, Paid media, PR
The challenge
A company with real products and no way for anyone to find them.
Kaiyan had the manufacturing and the science. What it did not have was any online presence at all, which in a category built on trust and search means effectively not existing.
What I did
Treat brand, content and paid as one system with one owner.
I led the website and branding overhaul and ran a dedicated SEO campaign that took the company from zero to 3.5 million impressions inside twelve months. I built and led a remote team on agile methods, managed branding and social for every product launch, and ran Google Ads across retargeting, lead generation and sales conversion alongside a PR programme of releases, podcasts and articles.