Exceeding product launch targets by 15%

The challenge

A launch aimed at a site that was losing people before the pitch landed.

The product was ready. The site was not. Traffic was arriving and leaving, which meant every marketing pound spent on the launch was going to be spent twice.

What I did

Fix the destination before spending on the traffic.

The redesign and the marketing strategy were built as one piece of work rather than handed between two teams. Bounce rate fell forty percent, traffic grew fifty percent, and the launch came in fifteen percent over its Q1 sales target.