50K weekly visitors and a 60% increase in job applications
A mobile-first redesign of a healthcare job board, with improved search and conversion rate optimisation.
50K+
Weekly visitors
+60%
Job applications
- Role
- Product Designer & Front End Developer
- Timeline
- 2 years 5 months
- Scope
- Product design, Front end, CRO
The challenge
A job board that was hardest to use on the device people actually job hunt from.
Healthcare professionals search for work in the gaps of a shift, on a phone, standing up. The existing experience was built for a desktop session that most of its users never had.
What I did
Rebuild mobile-first, then fix search, then fix conversion.
I designed responsive layouts and a new UI, rebuilt search around how clinicians actually filter roles, and ran conversion work across the funnel. Weekly traffic grew past fifty thousand visitors and job applications rose sixty percent.