Building trust for Japan's first FSA-regulated stablecoin
A brand redesign for JPYC, establishing the credibility a regulated financial instrument needs ahead of an international launch.
- Role
- Brand & Identity
- Timeline
- —
- Scope
- Brand, Identity, Web
The challenge
A regulated financial product that looked like a crypto experiment.
JPYC was about to become Japan's first FSA-regulated stablecoin, which is a serious position in a category most people associate with the opposite of seriousness. The brand had to signal regulatory legitimacy to institutions without abandoning the audience that got it there.
What I did
Design for the regulator and the retail user at the same time.
The redesigned identity leaned into restraint and clarity rather than the visual conventions of the sector. Website engagement lengthened by forty percent, and the brand carried into an international launch and stronger investor interest.