Aligning a fast-growing AI company across brand, product and visibility
A year-long transformation across branding, website design and development, marketing content, and product design for Sahara AI and their agent product, Sorin. Strategy and execution, not just a rebrand deck.
- Role
- Brand, Web, Product Design, SEO
- Timeline
- 1 year
- Scope
- Brand, Web, Product design, SEO
The challenge
Aligning a growing AI company across brand, product, and visibility.
Fast-moving AI companies tend to grow in fragments. The brand says one thing, the product says another, and the marketing site says a third, because each was built by a different team under a different deadline. The work was not to make any single piece prettier. It was to make them agree.
What I did
A full-stack design and growth approach spanning brand, product, web, and content.
I rebuilt the digital foundation rather than decorating it: brand system, website design and development, product design for Sorin, and the content and SEO layer that makes any of it discoverable. Doing all four means the decisions hold together, because the same person is accountable for whether the brand promise survives contact with the product.
Sorin is Sahara's AI research and trading agent, with its own desktop apps for macOS and Windows.